A brand represents you, or your company based on what it stands for. Many people confuse company logos for a brand, however a logo compliments the company, and helps brand business by being a symbol to represent it. Branding has transitioned from being originally for showing ownership, to a representation of quality and good business. People, businesses, services, products, and even places can be branded as well as many other things! Good branding can allow businesses to grow and establish a reputation amongst it's audience/target market.